Unlocking Business Value: The Imperative of Digital Product Adoption

Together with my colleague Axel Muhr, we have worked on defining and measuring Digital Product Adoption in IKEA (INGKA).

We are so happy to have this included in our common ways of working.

In the rapidly evolving digital landscape, organizations are increasingly recognizing the pivotal role of digital product adoption in realizing business value.

At the heart of the matter lies a fundamental question posed by many organizations: how to ensure that the digital products meticulously crafted and deployed actually contribute to business success. A stunning digital product, if left unused, remains an unrealized asset and fails to generate value.

In INGKA Digital we started to look at adoption to ensure the effective utilization of digital products. Digital adoption does not translate into the number of users or views but into the number of completed actions done in the tool in a specific period. The metric for adoption should align with the unique capabilities of each digital product.

The ultimate goal of mastering digital adoption is to drive sustained business value. Connecting adoption metrics to tangible outcomes ensures that digital products contribute meaningfully to the business strategy, becoming not just assets but powerful tools in the pursuit of value realisation.